Bringing San Francisco Innovation to the World: Global Partnerships, Local Roots
Putting Lived Experiences at the Core of Design.
Welcome to Dr. G’s Lab! We're here to help you and young folks connect with technology safely and thoughtfully. This is a special place where you and young people can work on tech projects that help kids. We're different because we focus on working closely with youth and you the whole time, taking our time to make sure the stuff we make is safe, thoughtful, and sustainable.
The vision here is all about giving you the best place to create tech for young people. This is done by working directly with you, making rules about how to work with you, and helping you make your tech ideas a reality.
In the lab, we care a lot about making digital stuff that's safe, fair, and kind, especially for young people who might be going through tough times. The point is to understand what you need and make stuff that really helps young people. Whether you're a nonprofit, a startup, or a big group, our team of experts is here to help you make your ideas real, just the way you want them.
User Experience (UX)
Strategy
User personas
Journey mapping
User Experience (UX)
Research
Usability testing
Market analysis
User Interface (UI) /
UX Design
Experiential design
Wireframes & prototypes
Digital
Products
App design
Web & graphic design
The trauma-informed design process
We acknowledge and respond to the reality that most of us have experienced trauma and continue to experience toxic stress. We also recognize the barriers to entering the tech world as a young person. We created a space to create solutions—for and with young people—to intentionally and thoughtfully research and design solutions.
Our onboarding process is an introduction to our trauma-informed design practice
We work together to develop a needs assessment based on your pain points and goals
We identify a scope of work and a budget based on your timeline and needs
We develop a plan, iterate, and share our deliverables with you - and then repeat as needed!
Traumatic experiences and toxic stress can change our neural pathways, impacting how we make decisions and even what our eyes notice. Dr. G’s Lab offers a new approach, integrating emotional intelligence throughout the research and design process.
About Dr. G
Dr. G’s Lab was founded by Dr. Bre Gentile (Dr. G) in 2021. Dr. G believes that products and services designed for users should be designed with users. She works with users at every stage of the process — every design sprint, every audit, every iteration.
Dr. G is trained to observe, to interview, and to define emotions and preferences by assessing human aptitude and human behaviors. She’s studied hundreds of users ranging from three to sixty-five years old in lab settings and natural environments. Dr. G has presented and published studies on user experience with chatbots and adverse childhood experiences (ACEs), and writes for Psychology Today. She has also conducted research in communication competence, psychopathology, and human behavior and motivation.
Dr. G has a PhD and MS in Clinical Psychology from Palo Alto University, an MA in Counseling Psychology from Golden Gate University, and a BA in Psychology from Gonzaga University. A known fact about Dr. G is she’s is passionate about making a positive impact and inspiring others to do the same
Testimonials
